Jim JohnsonMr. Johnson is Co-Founder and COO of Alloy Digital, one of the most important millennial-focused media and marketing companies of the past two decades.
During his tenure at Alloy, Jim led operational management and guided many of the company’s growth initiatives. Until 2005, Alloy, Inc. included the youth merchandise brands Alloy, CCS and dEliA*s. Under Jim’s direction, these businesses grew to be among the largest direct marketers (e-commerce and catalog) to teens and young-adults in the U.S. and were divested via a public to public spinoff. He was instrumental during the Company’s media expansions, including the acquisition of Alloy Entertainment (formerly 17th Street Productions), the youth media behemoth behind pop culture phenomenon’s “Gossip Girl,” “The Vampire Diaries,” and “Pretty Little Liars”. Alloy Entertainment was sold to Warner Brothers in 2012. In November 2010, Jim and Matt participated in a go-private transaction of Alloy, Inc. with an investor group led by Zelnick Media. By the spring of 2014 the vast majority of Alloy’s businesses had been sold to strategic or financial buyers producing a significant return for investors.
Prior to founding Alloy, Jim was a member of GE Company's Corporate Audit Staff and a graduate of its Financial Management Program. He held a variety of financial, operational and business development positions within GE, most significantly in GE Japan and GE Brasil. Jim received his B.A. in History from Hamilton College in 1989.